PROGRAM
Let’s explore new territory together–on your turf.
In-depth, in-person, and invaluable.
On the other side of the pandemic, it’s clear we live in an era of uncertainty and accelerated change. So don’t let last year’s thinking thwart this year’s chance to grow and thrive. Instead, learn leading-edge branding and marketing strategies and tactics to move people from prospects to customers, from customers to loyalists, and from loyalists to evangelists. Discover how to rebuild a ‘next-generation’ customer experience . . . and fast.
Program Overview
We’ll begin by exploring your total customer experience. We’ll delve deep into the various paths within your customer journey—identifying the obstacles in your customers’ paths to purchase and learning how to eliminate them.
You’ll discover how a single embellishment on a package, a label, or a piece of mail can drastically impact the purchasing intent of your audience, and why one memorable moment can be the key to creating emotional connections with customers.
Along the way, we’ll review relevant case studies across a range of vertical markets, and use our comprehensive course workbook to identify design tools and analyze branding strategies that can be applied in both B2B and B2C models.
We’ll map current and unexplored touch points along a journey and learn why physical touch points and sensory elements enhance digital marketing strategies, rather than compete with them.
We’ll explain how direct mail and e-blasts use similar strategies and tools, and how different forms and levels of personalization in customer experiences can boost your sales and customer loyalty.
You’ll meet fellow designers, marketers and, entrepreneurs and join a supportive alumni community of thought leaders—and you’ll leave with actionable tools for putting these marketing and design strategies to work in your organization immediately.
Sample Program
The exact schedule for the day varies slightly from city to city, but here’s a good idea of what you can expect.
Check-in, coffee, meet your instructors and classmates
Announcements and overview of the day
Brand Economics and The Myth of Normal – Money isn’t the only currency we spend
Bio break and stretch
Brand Chemistry – Revealing the science in marketing, design, and branding
Lunch (provided), bio break, stretch
Winning Formulas –Applying the elements
Bio break, stretch, afternoon snack (provided)
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3:30
pm
Becoming Bi-lingual – Speak the language of business, value, and ROI
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4:00
pm
Wrap-up, next steps, presentation of Certificates
Key Course Takeaways
MarketWise Alumni Benefits
The Learning Doesn’t End
Workbook
Refer to your comprehensive workbook and Brand Chemistry card deck for reminders of the strategies, technologies, techniques, and metrics as you implement these in your branding, marketing, and seasonal campaigns.
Community
Join our MarketWise Alumni Peer Group, to meet fellow design, marketing, and entrepreneurial leaders. Network, ask questions, and share tips and resources.
Office hours
Sign up for office hours with our instructors during their scheduled meeting times.
Webinars and Meetups
Attend MarketWise webinars and Zoom Meet-ups that address current trends and newer trending topics
Ready to accelerate your impact, level up your design and branding, and fortify your career?
Need more?
Let’s connect.
Still curious about how Fast. Forward. or our Video Primers and Mentoring Circles fit your goals and objectives? Interested in partnering with us or hosting a class in your city? Just feel like saying "Hi"? We love ideas and connecting with people.
