Who We Are

MarketWise Academy:

Mentoring Market Leaders

MarketWise Academy was founded out of the desire to help creative communities navigate and thrive in a post-pandemic paradigm. Realizing how marketing, design, and professional development budgets would likely be slashed and understanding the pivotal role of design and marketing to help companies survive and thrive, we built a platform to provide accessible, timely, best-in-class print + digital training and resources for leaders in the marketing and design industry.

You won’t need to travel to a national conference or trade show with hundreds or thousands of people, far from home, family, and work, either. MarketWise Academy brings our master classes to communities of designers, marketers, and entrepreneurs all around the U.S. and Canada—saving you time and money while keeping our classes small so we can reconnect with communities and stay as safe as possible.

Each master class is one day of learning where you’ll leave with actionable insights and strategies that you can implement immediately. Our alumni gain continued support through MarketWise Academy alumni peer groups, office hours, and monthly insights to stay on the evolving edge of marketing and design.

We’re always adding more cities. Join our email list to be the first to know when we’ll be in your region and for the first chance to save your seat before registration opens to the public.


Save my seat

Giving Back:
Mentoring Future Leaders

As we mentor market leaders in the professional design, marketing, and entrepreneurial communities, MarketWise Academy is also committed to mentoring future leaders in design and marketing. Upon request, we offer seminars to undergraduate and post-graduate design, marketing, and entrepreneurial programs within the communities of our master classes. Request a seminar

Nice to meet you!



Trish Witkowski


Trish Witkowski

Direct Mail
Engagement Strategy
Opti-Channel Marketing

“Trish is a force—she commands the
full attention of her audiences,
energizing them with powerful ideas
that are both effective and attainable.”

—Tom Weid, Director of Production, McCANN
Health New Jersey

Trish Witkowski is the tactical ninja of the group. Trish specializes in creative solutions and engagement strategies for direct mail and marketing, and she uses her expertise to help companies find solutions that can meet, or exceed, their marketing goals. Her innate ability to solve problems, share information, and inspire audiences led to groundbreaking research and “rockstar” status in the printing industry. Trish is the President of Foldfactory.com, an international speaker, and an instructor for LinkedIn Learning. She hosts a popular YouTube vlog with over 500 episodes, tens of thousands of subscribers, and millions of views. She has been a brand ambassador for Sappi and HP, and has inspired marketing teams at American Express, ADT, Lowe’s and USPS. She has produced many books, blog posts, articles, and videos to help direct marketers get results.



Daniel Dejan


Daniel Dejan

Special Effects and Embellishments
Print + Mobile Technologies
Print Production and Color

“Daniel is the “Real Deal.” Passionate, endlessly knowledgeable, and eternally curious, he makes you think (hard) about the persuasive power of print + digital media.”

—Michael Intrator, President, Black Box Collotype

An educator, designer, humanist, and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his 50+ year career. Daniel is the wise elder of the group, bringing valuable context, history, and insight to the curriculum. He has witnessed firsthand the evolution of print, embracing new technology and exploring the layered and complex relationships between the print and digital worlds. For 22 years, he was the Print and Creative Manager for Sappi North America, delivering thousands of in-person presentations throughout the U.S. and Canada. He has written for numerous trade magazines, contributed to graphic arts publications, and he wrote his “Sidebar” blog under the Sappi brand for years. Daniel is a certified G7 Expert and has received many awards for his contributions to the industry.


Vicki Strull


Vicki Strull

Packaging Design
Design & Marketing Strategy
Brand Identity Design

What makes Vicki unique is that she
gets it: she understand the big picture
of storytelling; she thinks like a
consumer; and she strategizes like a general.

—William Hodges,
Vice President Sales & Marketing, Oliver, Inc.

Vicki Strull has been described as a blend of left-brain Ivy League intellectualism and right-brain dynamic creativity. As lead strategist on the team, Vicki is known for the energy she brings to graphic design, strategic thinking, and brand positioning. Vicki leverages her more than 25 years of experience as a brand strategist, creative director, and packaging designer to advise top-tier and emerging brands on how to utilize the power of packaging to increase sales, create new revenue streams, and build brand loyalty. She has become an indispensable marketing and creative partner to top global brands such as HP, Bayer, Coppertone, and Pizza Hut. She has presented to CMOs, marketers, and designers at international conferences and virtual events, and is a columnist and blogger for print and packaging industry publications.
event planning  and strategy

event planning and strategy

Laura DesEnfants

event planning  and strategy

event planning and strategy

Deb Aldrich



Brandi Hand

"The chemistry between Vicki, Daniel, and Trish is truly special. I can’t think of a better, more knowledgeable team to teach this master class."
Andrew Dembitz

President | , Resource Engine Group

“Trish is the gold standard when it comes to providing information, resources, and inspiration for the graphic arts industry.”
Kelly Mallozzi

Principal | , Success In Print

“Vicki Strull is one of the most creative, positive, forward thinking people I know.”
Kris Tamblingson

VP, General Manager | , Oliver, Inc.

“Daniel creates an environment where his audience is not “just” being educated, but rather immersed into a learning experience.”
Jeffrey Hernandez

Vice President | , Classic Color

Ready to give your team a creative edge?

Book a class